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AdGrowth Weekly | Issue No. 2

AdGrowth Weekly | Issue No. 2

Kris Johnson
July 10, 2025

AdGROWTH WEEKLY

July 10, 2025

Welcome back to AdGrowth Weekly!

Hope your Fourth of July was filled with fireworks, fun, and not too many emails. It’s not always easy to stay laser-focused on work, growth marketing, and media plans during the middle of summer, but that’s why we’re here! Whether you’re plotting your next big move or just trying to keep up with the shifting tides, we’ve got you covered.

Following up on last week’s launch, this issue delivers some more insights, fresh media moves to keep an eye on, and a little perspective on where the ad world is headed next. Consider this your summer strategy companion, light enough to read poolside but with enough ideas to fuel your next breakthrough. Like a fun book but shorter and maybe a little less entertaining?

So grab your iced coffee (or a drink if it’s later in the day), and let’s dive into what’s shaping the industry right now.

See you next week!

-Kris

INDUSTRY TRENDS & INSIGHTS

Legacy Networks, New Opportunities: Cable TV Market Heats Up

While headlines swirl about media giants like Disney, Hearst, Comcast, and Warner Bros. Discovery looking to sell or spin off their cable networks, including well-known brands like Lifetime, A&E, and the History Channel, there’s an important detail worth spotlighting: these channels are still profitable. In fact, they continue to attract steady audiences and deliver value for advertisers seeking dependable, engaged viewers.

The so-called "cable garage sale" isn’t just about decline; it’s about repositioning. As companies shift focus toward streaming, traditional networks remain a core source of revenue with loyal, multigenerational viewers and highly targeted content environments that are tough to replicate on digital platforms.

While the industry evolves, cable continues to prove its worth as a trusted, brand-safe space where advertisers can make meaningful connections. In a fragmented landscape, there is still something to be said for the reliability and profitability of a strong cable buy.

PARTNER SPOTLIGHT

The Power Duo, Amazon & Roku: Revolutionary CTV Alliance

Amazon and Roku have teamed up in a major partnership that’s shaking up the connected CTV ad space. Through this collaboration, advertisers can now tap into Roku’s massive streaming audience, reaching around 80 million U.S. households, directly via Amazon’s DSP.

For Amazon, this deal extends its influence in living rooms nationwide, expanding beyond its traditional performance focus. Roku gains by positioning itself as an open, interoperable partner, moving beyond a closed DSP model to access Amazon’s massive demand network.

This move is great news for brands seeking scale and precision in CTV. However, it also raises the stakes for smaller DSPs and third-party ad tech players as Amazon and Roku redefine what’s possible in streaming ads.

A partnership like this shows that CTV continues to mature and evolve; collaboration, not just competition, will drive the biggest wins. As advertisers look for smarter ways to maximize reach and minimize waste, this deal shows us that flexibility and interoperability are essential for growth. We’ll be watching closely.

ON THE MOVE

Think LA Sports Brunch 2025

We had an incredible time at ThinkLA’s Sports Marketing Brunch yesterday! From inspiring conversations to reconnecting with some of the sharpest minds in advertising, it was a morning well spent and the backdrop of Dodger Stadium certainly didn’t hurt. ⚾️

Always grateful for opportunities like this to collaborate, learn, and grow alongside such a dynamic community. Excited for the Summer Soiree soon!

– Grace Gillespie, Growth & Partnerships Strategist

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